Live venue guru turned behavior economist, Jordan Birnbaum has leveraged his technical acumen and innate gregariousness to weave a fascinating career trajectory. He served as the owner / operator of a hybrid media and live music venue that hosted premiere parties and benefits for clients ranging from Motorola, Dreamworks, T-Mobile, Fox, and Paramount while booking talent such as The Black Eyed Peas and Paul Van Dyke.

Soon thereafter, he opted to continue his educational pursuits at NYU, getting his Masters in Industrial / Organizational Psychology. And he now works at ADP, as VP and Chief Behavioral Economist, directing the application of behavioral economics into new product development in the human capital management market.

Social Media Links:

https://www.linkedin.com/in/jordan-birnbaum-1071344/

Video Timestamps:

0:00 – Introduction

1:03 – One company; two distinct missions

5:12 – Pivoting a career

8:57 – Behavioral economics as applied to human behavior

-Edited by Scott Michael Media

-Music Licensed via Soundstripe